Advertising Veteran Matec Villanueva joins 2nd Sales Breakthrough Conference 2020 speakers lineup

In business, relationships matter. This is the reason why businesses maintain close relationships with their existing clients for continued interactions leading to the continuous achievement of goals.

One such strategy is Account-Based Management (ABM). An Altera Group reveals 97% said ABM had a somewhat higher or higher return of investment than other marketing initiatives, proving the effectiveness of this strategy.

One industry that uses this strategy is advertising agencies, where one of the speakers for the 2nd Sales Breakthrough Conference will come from. Advertising veteran Matec Villanueva has led Publicis Manila as CEO, and turned the agency into its top 3 position among the country’s ad agencies upon her retirement in 2016.

She has then moved on to become a marketing and advertising consultant for organizations, including CNN Philippines in 2017. She is currently the Director of Marketing and Communications for the Ateneo de Manila University.

The 2nd Sales Breakthrough Conference also includes VCargo Worldwide President and CEO Paulo Tibig, Felta Multimedia President and CEO Mylene Abiva, One Corporate Grand Tours Vice President & COO Nelia Arina, Catalyst360 Training & Consultancy Chief Catalyst Alex Araneta, US-Certified NeuroScience Coach Ben Ampil, Sales Trainer Eric Manalo, AsiaKredit Chief Marketing Officer Katrina Bianca Cruz, Digital Room Philippines’ Head of Operations Jerric Saranza, and BeatRoute Innovations Country Business Manager Rohit Alagh

With high-profile executives and leading names converging in one event, the 2nd Sales Breakthrough Conference aims to help sales professionals discover and learn innovations that can help boost sales.


Looking to expand your selling skills? Join the 2nd Sales Breakthrough Conference 2020 on its new scheduled date – May 21-22, 2020 – at Tower Club Makati.

Call +632 8633-0153 / 8535-1150, SMS +63 920 981 4376 / +63 920 924 2532 or email info@exlinkevents.com for more information.

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