AsiaKredit CMO Katrina Bianca Cruz graces 2nd Sales Breakthrough Conference 2020 as speaker

Customer Relationship Management (CRM) systems were invented in 1987 as a way to enable users to store customer information effectively. Now, it’s the biggest software market in the world, with a lot of varieties that enable its users to access data online and mobile.

Nucleus Research reported that 65% of companies who use a mobile CRM system achieve their sales quotas versus 22% of those who do not use mobile CRM.

CRM can be a set of programs or single applications designed to support sales teams in reaching their one big yes from the customer.

This year’s 2nd Sales Breakthrough Conference presents AsiaKredit CMO Katrina Bianca Cruz.

Katrina is formerly the Head of Marketing of Southeast Asian e-commerce solutions provider aCommerce and the Regional CRM Manager for Lazada Group. She brings to AsiaKredit more than 6 years of experience in digital marketing and performance marketing.

She will share with us how to improve sales with using Customer Relationship Management.

The 2nd Sales Breakthrough Conference also includes VCargo Worldwide President and CEO Paulo Tibig, Ateneo de Manila University Director of Marketing and Communications Matec Villanueva, Felta Multimedia President and CEO Mylene Abiva, One Corporate Grand Tours Vice President & COO Nelia Arina, Catalyst360 Training & Consultancy Chief Catalyst Alex Araneta, US-Certified NeuroScience Coach Ben Ampil, Sales Trainer Eric Manalo, AsiaKredit Chief Marketing Officer Katrina Bianca Cruz, Digital Room Philippines’ Head of Operations Jerric Saranza, and BeatRoute Innovations Country Business Manager Rohit Alagh.

With high-profile executives and leading names converging in one event, the 2nd Sales Breakthrough Conference aims to help sales professionals discover and learn innovations that can help boost sales.


Looking to expand your selling skills? Join the 2nd Sales Breakthrough Conference 2020 on its new scheduled date – May 21-22, 2020 – at Tower Club Makati.

Call +632 8633-0153 / 8535-1150, SMS +63 920 981 4376 / +63 920 924 2532 or email info@exlinkevents.com for more information.

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