There is no shortage of sales tips — what to sell, when to sell, what to say, what not to say. However, like almost every other aspect of business, sales is constantly transforming as a result of new technology, and many “fail-proof” sales assumptions aren’t necessarily valid.
As the way that we build and maintain relationships evolves, so should our approach to sales. This notion has motivated us at American Express to consistently evaluate our approach and run with solutions that may be counterintuitive to some. To unlock the true potential power of your sales team, I encourage you to also challenge traditional thinking. Following are a few areas to consider.