Make good use of Modern Selling Techniques

In order to effectively leverage modern selling techniques, sales professionals need to have a healthy network of authentic connections. We’ve found that people with different levels of experience in the sales field have networks that look very different. Nevertheless, these different network compositions can be leveraged equally well for modern selling.

Sellers with more experience tend to have a larger number of connections on LinkedIn, reflecting the larger network that comes with a longer tenure. Conversely, sellers early in their careers tend to grow their networks at a much higher rate, suggesting that young sellers are very eager to aggressively grow their professional networks.

…Previous research has shown that modern selling can drive revenue growth across industries; now we’ve seen that salespeople of all experience levels benefit from modern selling techniques as well. While more experienced sellers are able to leverage their existing connection network from the start and salespeople earlier in their careers grow their network more rapidly, sellers of all experience levels see similar response rates to outreach and connect with the people who matter at equal rates.

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