Both musicians and B2B sales pros can benefit from regular jam sessions. The difference is that while musicians need to practice their chords, sales pros need to ensure they strike the right chords with B2B buyers.
While you may think you get enough “practice” just by completing your appointment schedule each day, there are definite reasons to explore deliberate role playing. You will encounter high-stakes situations and buyer considerations that are unique to each sales scenario, and your ability to handle them in real time can have a profound impact on your success. By taking time to practice role playing exercises with a trusted coach or colleague, you can fix problem areas during your jam sessions. That way, when you have a real audience, you’re prepared to persuade them that your product or solution is worth the price of admission.