“The purpose of the follow up is to demonstrate INTEREST in this person and those things that are important to them.
You must be creative to stay INTERESTED.
Great sales people are creative, not at selling, but as entrepreneurs. Look for creative solutions to show interest in your clients.
Technology like CRM’s, e-calendars, automated reminders or an old fashion day timer will not make you great at follow up. That takes dedication and motivation on your part.
Creative follow up only comes after a commitment to making investments in staying interested in people. Then you must be consistent (not sporadic) and most importantly persist over a long duration until the person you are taking interest in actually becomes touched at your genuine interest in them.”